Miracle-Gro Goes With Team Detroit

  • July 15, 2009
WPP's Team Detroit unit has been named agency of record for marketing communications planning for The Scotts Miracle-Gro Co.'s lawn and garden brands. Team Detroit pools the resources of WPP's Mindshare, JWT, Y&R, Ogilvy, and Wunderman units to provide integrated consumer communication strategy, media planning and buying, promotions and sponsorships, CRM and data-driven marketing, digital, content development and brand integration, public relations and regional marketing. ML Rogers, New York, remains the creative agency for ScottsMiracle-Gro.
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