Commentary
Networks Are Savvy Users Of Networks
- by Joe Mandese @mp_joemandese, July 28, 2009
That might seem obvious, if not redundant, but the networks I’m referring to are the old school kind â€" television networks.
Apparently, they are among the more sophisticated users of online advertising networks, according expert Elizabeth Blair, CEO of Brand.net, who has helped execute quite a few ad network campaigns on behalf of some entertainment brands, including some major cable TV networks.
“They’ve been quite innovative about going online,†she told OMMA Ad Nets attendees during the “Entertainment Looks For Scale†panel.
“They do generally have a good sense of what
Joe Mandese is the Editor in Chief of MediaPost. You can reach Joe at joe@mediapost.com.
