The spots, from The Richards Group, focus on the relationship between two Farmers agents and their customers. They are airing on major cable channels including MSNBC, Fox News, the History Channel and AMC.
The small business commercial focuses on the customer service provided by agent Ron Roark of Tulsa, Okla. to one of his clients and how their relationship grew along with the client's business. The spot focusing on specialty coverage shows how agent Steve Washburn of Tucson, Ariz. helped his client meet her multiple vehicle needs and simplified her decision making process.
"These ads plow new ground for us by highlighting Farmers' business insurance and specialty insurance products, which many people may not realize we offer," said Kevin Kelso,
executive vice president and chief marketing officer of Farmers Insurance Group. The "True Stories" campaign broke in June.--Tanya Irwin