• by Wendy Davis , Staff Writer @wendyndavis, July 30, 2009

Consumer advocates have raised privacy concerns about behavioral targeting for a decade. But have marketers been listening? Apparently yes -- at least in some cases.

This morning, Del Monte digital marketing exec Doug Chavez asked the audience at OMMA Behavioral whether anyone had ever been told by marketers to avoid behavioral targeting due to privacy concerns. A small scattering of hands went up. Admittedly, it was an unscientific survey. Still, it seems to show that privacy concerns are having at least some impact on marketers.