To deliver a more integrated product to clients, Mediaedge: cia has revamped upper management. The three changes are: Mel Varley becomes Chief Strategy Officer, Global; Caroline Foster Kenny is named
Chief Client Officer, Global; Alastair Aird adds the role of Europe Middle East Africa Chairman to his Global COO responsibilities. The latest announcement comes on the heels of major client wins,
including Activision Blizzard (global), Mercedes (Germany), Sony Electronics (Latin America) and Singapore Airlines (global). The agency is a founding partner of GroupM, WPP's media investment
group.
