• August 13, 2009

Cardinal Health has launched an in-store digital signage program providing pharma and other manufacturers with a venue to run video ads and educational content on flat-panel LCD screens.

The Pharmacy Health Network will reach consumers while they wait for prescriptions to be filled at their neighborhood pharmacy. Dublin, Ohio-based Cardinal Health will make the Pharmacy Health Network available to the 5,000 independent retail and franchised pharmacies it serves in the U.S. Dallas-based Respario Digital Advertising Group will manage the technology, content and ongoing management of the program.

In addition to custom ads from pharma, over-the-counter, consumer health and other health care-related companies, content will also feature professionally produced health and wellness segments from the NBC Digital Health Network and local and national weather modules provided by AccuWeather.com. Pharmacies can also promote in-store specials, health screenings and other local information such as community events.

The program also includes customized brochure racks containing takeaway items including collateral, coupons, business reply cards and samples.--Tanya Irwin