Recession Hits Direct Mail, Falls 10%

  • August 14, 2009
The Direct Marketing Association says direct mail volume will probably drop as much as 10%, reports Adweek. The blame is placed on the consumer credit crisis, ongoing mortgage crisis and overall recession. Hard-hit by the lack of direct mail has been the U.S. Postal Service, which lost $2.4 billion for the quarter. USPS is currently pushing Congress to limit mail delivery days to five.
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