P&G Reaches Coeds With 'College Guide'

  • August 31, 2009
"The Real College Guide," a new online program by and for college students, offers advice to readers transitioning from home life to university life. Produced by Studio One Networks, the show's exclusive sponsor is Procter & Gamble's ReadyU, a branded platform for products targeted to college kids. Tapping real-life experience, "College Guide" has six correspondents from various schools: NYU, William & Mary, Georgetown and University of Virginia, University of Texas and University of Delaware. The program covers dorm issues, lifestyle issues, academics and health relevant to this demographic.

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