Sirius Reaches Out To Used Volvo Buyers

  • September 2, 2009
The auto crunch is hitting satellite radio. So to compensate for the loss of new car sales, Sirius XM CEO Mel Karmazin says the radio company will increase efforts to sign up people who buy used cars equipped with satellite radio receivers. Sirius is now offering a three-month "Sirius Everything" trial to buyers of a Sirius-equipped certified pre-owned Volvo vehicle.

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