Euro RSCG London was named global creative agency of record for Credit Suisse, the client confirmed.
The agency will manage corporate advertising for the financial-services company. Euro
RSCG London pitched the business against other global agencies, including Saatchi & Saatchi, TBWA, incumbent McCann Erickson and DDB.
Euro RSCG London was awarded the account following a final
creative shootout against TBWA. Media planning will remain with MPG.
McCann Erickson handled the Credit Suisse business since September 2005. Prior to that, starting in 2001, Euro RSCG Worldwide
was in charge of the account.