In the past week, I've emceed a major marketing conference and delivered feature presentations at three other events. Additionally, with Advertising Week in full effect, I've been on the
receiving end of some of the best and worst presentations of my life. These scenarios have given me vivid examples of speech-making dos and don'ts -- and led me to reflect on my own strengths and
Following are some of the major best practices that presenters (including me) should embrace. There are a million books, training courses, coaches and gurus who've covered these
before. But common negligence requires broad reconsideration:
- Present what you're passionate and knowledgeable about. Otherwise, consider delegating the presentation to someone else
- Consider the occasion a gift from those who grant you their precious attention. If you don't consider it such, then don't waste their time.
- Distill your purpose to a point and stick to it. If people don't agree or disagree with this clearly articulated point, then you've failed.
- If you can say what you
have to say in 10 minutes, then don't take 45. In fact, do everything in your power to say what you have to say in 10 minutes. This requires preparation and rehearsal.
- Crowd-sourcing your
presentation, or at least getting wide feedback beforehand, will dramatically improve quality.
- A presentation is more an opportunity for engagement and listening than orating. A good ratio
would be no more than 50% presenting, and the remainder interaction. Less presenting would be even better.
- Powerpoint exists to support your presentation. Vivid images enhance you, while
transcriptions in bulleted format degrade you. In fact, the more projected text you have, the worse you come off.
- People like written details. So include outlines, case studies, books or other
handouts -- as a complement to your Powerpoint. Better yet, share them freely online.
- Presentations are more compelling if you include new and fresh material. If you use pictures,
data, movies or cases studies that people have seen before, then you'll look like a lazy has-been.
- Presentations are more compelling if everything is beautiful and clean, including your
Powerpoint, your appearance and your voice.
- Eliminate "ums" and "ahhs" and other awkward silence-fillers.
- If the venue requires you to use a microphone and PA
system, then don't stop talking into the mic halfway through.
- If you're wearing a badge or name tag, take it off while you present. Keeping it on simply implies that you're a dork,
especially if you're in front of a very large crowd.
- Get a proper amount of sleep the night before. It really does show.
- Show up early and make sure all the technical aspects of
the presentation are taken care of.
- Smile, because that's professional and makes people want to like you.
- Stay hydrated.
- Have fun. If you're having fun, chances are
greatest that the participants will have fun with you.
- Have a drink afterward with some peers and collect raw feedback so you can improve.
- Repeat all the above.
am I missing?