Dickies Names Its First Ad Agency

  • October 8, 2009
Work and lifestyle apparel company Dickies has named Omnicom's Goodby, Silverstein & Partners its first advertising agency.

The San Francisco-based agency will work with the company to develop marketing campaigns beginning in 2010. Dickies had previously handled its advertising in-house, using taglines such as "Legend in Work" and the current "Wear With Purpose" campaign.--Aaron Baar

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