• by Gavin O'Malley  @mp_gavin, October 14, 2009

White-label video technology company Digitalsmiths has launched a suite of services for entitlement rights management, time-based metadata management, dynamic clip creation and distribution, ad cue management, and multi-language support.

Named VideoSense for TV Everywhere, the product suite is designed to make the lives of premium content owners easier with a systematic, automated platform that lets them deliver the right content to the right users in the right distribution windows.

"VideoSense enables a positive, 'lean-forward' viewing experience for the end user," said Ben Weinberger, co-founder and CEO of Digitalsmiths. "The studios and networks that make up our customer base are working night and day to bring TV Everywhere online."

Separately, Digitalsmiths on Wednesday announced Digitalsmiths Labs, a division comprised of scientists and video application engineers, to assist in overall research and development for the company.

Specifically, the Labs team is working on new methods to apply time-based metadata for advanced monetization and audience acquisition. "Digitalsmiths Labs continues to look at ways to generate better metadata," said Matt Berry, co-founder and chief technology officer of Digitalsmiths.

Based in Raleigh-Durham, N.C., Digitalsmiths provides publishers with video indexing and ad-targeting technology bundled with a white-label video service.

The company faces stiff competition from a long list of video platform and indexing providers, including Brightcove, blinkx, thePlatform, Ooyala and Fliqz.

Brightcove, in particular, appears to be dominating the industry--having recently signed a number of top publishers, including Time Warner's AOL, The New York Times Co.'s NYTimes.com, and 16 Condé Nast Web properties. Overall, Brightcove is now the online video platform of choice for 93 magazines across 21 publishing families.

However, Time Warner's hugely popular and video-heavy celebrity gossip site TMZ recently dropped Brightcove for Digitalsmiths. The startup also previously reached a deal to power Time Warner's TheWB.com.

Late last year, the company closed a second round of financing worth $12 million. The round was led by .406 Ventures, and included existing investors The Aurora Funds and Chrysalis Ventures -- which both helped the startup raise $6 million last year.