Penn National Gaming has enlisted RPM Advertising in Chicago to develop and execute a brand identity for the company's Hollywood Casinos brand.
The assignment, which becomes effective Jan. 1,
will include research, brand development, media planning and buying, creative services and direct marketing for the company's properties in Aurora, Ill.; Bangor, Maine; Baton Rouge, La.; Grantville,
Penn.; Lawrenceburg, Ind., and Bay St. Louis and Tunica, Miss. --Aaron Baar