Robert Levin, the former marketing chief for three Hollywood studios, has joined the board of advisors of a fledgling company that tracks online buzz about films. Fizziology monitors chatter on sites
such as Twitter and Facebook, as well as blogs and message boards, about coming releases and can provide marketers with insight that could help them adjust their strategies. Levin was president of
worldwide marketing at Disney Studios, Sony Pictures and MGM. Plans call for Fizziology to begin tracking online buzz about video games, music and TV.
--David Goetzl
