Post click: Still looking for research

Where is mobile measurement - after the click?

“Nothing in mobile is being measured post-click,” says Tony Nethercutt, vp of sales for AdMob. “Is a video being viewed? Is a form being fill out?’

Nethercutt says little is being done in this areas. “What about the 10 pages” that are viewed after someone clicks on a banner ad, he says.

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