Commentary
Post click: Still looking for research
- by Wayne Friedman , Staff Writer, October 29, 2009
“Nothing in mobile is being measured post-click,†says Tony Nethercutt, vp of sales for AdMob. “Is a video being viewed? Is a form being fill out?’
Nethercutt says little is being done in this areas. “What about the 10 pages†that are viewed after someone clicks on a banner ad, he says.
Wayne Friedman is West Coast Editor of MediaPost. You can reach Wayne at wayne@mediapost.com.
