Heads To Super Bowl

  • November 3, 2009 will launch its 2010 marketing campaign with a Super Bowl ad, which will air on CBS on Feb. 7. This is the third consecutive year that will advertise in the Big Game. will continue its "Confidence" campaign with one 60-second spot airing in the first half. New creative will build on last year's "Lifetime of Confidence" ad and will showcase how gives shoppers confidence to deal with the dealership. DDB, Chicago handles the account. The company says its ad in Super Bowl XLIII reached 98.7 million viewers. --Karl Greenberg

1 comment about " Heads To Super Bowl".
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  1. Gerry Myers from Advisory Link, November 5, 2009 at 5:56 p.m.

    While this ad was very good, many Super Bowl ads are extremely male oriented, considering the audience is 40% female. Toyota, on the other hand, missed the mark completely. Many other categories did as well. Seems like a waste of money to only target 60% of the audience, especially since men spend less than 15% of all purchasing dollars.

    I write an annual Super Bowl ad review. Check them out on my website,

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