• by Gavin O'Malley , Staff Writer @mp_gavin, November 3, 2009

Are vertical ad networks standing up to their own hype? No doubt, says Brian Silver, President & CEO, Travel Ad Network. Why? “We have exclusive representation,” he says, adding, “It’s not just about reach and frequency … it’s about understanding our [publishers] and bringing them [the appropriate] products and services.”

Speaking for the horizontal network community, Jim Waltz, President of Traffic Marketplace, doesn’t necessarily disagree. “There’s a lot they can do,” he says, adding: “There’s a lot we can do that verticals can do, too.”