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The Lessons Of Oprah For Your Leadership Brand

Bloomberg/Harvard Business, New York Times, Thursday, December 3, 2009 10:56 AM

"I don't know what the future holds," Oprah Winfrey told her business partner Gayle King years ago, "but I know who holds it." There's a lesson there for every marketer in how to cultivate a leadership brand, John Baldoni writes.

Leaders have an identifiable persona that is a reflection of what they do and how they are perceived. So practice what you preach, act on principle and insist on integrity. Be like Oprah, in other words.

One last thing: If you make a mistake, act quickly and make amends. If you've created a legacy of goodwill, you can restore trust. That may come as good news for Tiger Woods, who yesterday apologized for his "transgressions," and found sponsors renewing their support, as the New York Times reports.

Read the whole story at Bloomberg/Harvard Business, New York Times »

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