Commentary

Never Forget the Consumer, A Call to Arms For Your Cube Wall

Silverpop CEO Bill Nussey offered up a mantra last week that could go on the wall of every email marketer:

“Let them hear what you have to say. And say what they want to hear”

Think about it, it's at the core of the business: Make sure the message is delivered to the right target, and is relevant to it.

(Silverpop is an Email Insider Summit sponsor.)

Next story loading loading..

Discover Our Publications