Diageo has launched thebar.com, a mobile version of its popular Web site of the same name.
Like the parent site, the mobile version offers a database of drink recipes featuring Diageo brands,
including Smirnoff, Jose Cuervo, Captain Morgan Original Spiced Rum, Johnnie Walker, Sterling Vineyards and Guinness Draught.
The service also includes a search engine to search for drink recipes
by specific criteria such as occasion and type of spirit, party tips and shopping aids (a personal drinks profile for referencing during shopping, a store locator and seasonal offers).--Karlene
Lukovitz