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IAB Ready To Usher In New Year

  • IAB, Tuesday, December 8, 2009 3:15 PM
While 2009 was no bowl of roses for the ad industry, it wasn't all bad for the Interactive Advertising Bureau, which says it was able to sell-out several events, release what it considers "groundbreaking" research and "mission-critical" standards and guidelines, as well as fend off adverse legislation through active lobbying efforts in Washington. According to the organization, it also led the call for a "renaissance in interactive advertising creativity."

What's in store for 2010? A "substantive agenda we believe will reinforce interactive advertising's centrality to marketers' needs," it says. "We're devoting our efforts to shifting an increasing share of marketers' spend to interactive media ... And the IAB will continue to deliver the platforms, tools, resources and knowledge necessary to grow the interactive advertising ecosystem."

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