The sentiment that SEO isn't dead, it's evolving, came from a panel discussion at a Search Engine Strategies conference this week in Chicago, explains Chris Boggs.
The evolution of search
engines will define the importance of future organic search metrics, according to Boggs. He goes on to summarize the discussion and serve up advice for companies that want to increase the chance of
appearing within the personalized results for a target audience.
Read the whole story at Search Engine Watch »