"The self-proclaimed experts range from legions of wannabes, many of them refugees from the real estate bust, to industry superstars such as Chris Brogan and Gary Vaynerchuk. They produce best-selling books and dole out advice or lead workshops at companies for thousands of dollars a day. The consultants evangelize the transformative power of social media and often cast themselves as triumphant case studies of successful networking and self-branding."
I grow more skeptical of the social-media consulting business each day. Self-proclaimed expertise is running rampant. I especially question consultants whose reputations are built more on their ability to socialize and promote themselves versus exhibiting a clear history of brand accomplishments and client referrals.
I'm even skeptical of more legitimate and accomplished social-media practitioners. While they may have some experience and success, they are not necessarily experts. Consider Frank Eliason, Comcast's celebrity customer-service maven, who transformed the company's culture and reputation by integrating Twitter into customer service. He wisely pointed out during the recent WOMMA conference that despite the thousands of social-media books out there, not a single one is built on experience. "The book is still being written," he said.
Eliason is right. The game is early. We all are students -- nothing more.