"Hot and spicy is big, so chipotle and garlic are key flavor notes, while
berry-infused items remain on-trend," says John Li, director of Kraft's Culinary Center. "The increasing desire for bolder flavors is not limited to a single age group. Everyone is asking for
more-adventurous taste experiences."
Kraft is also latching on to the health trend with Planter's "Nut-ritition" antioxidant and omega-3 mixes. "Now that antioxidants show up everywhere in the press and consumers are talking about what antioxidants are, it makes sense for them to get into it," says Lynn Dornblaser, director of CPG Insight at Mintel.
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