• Ad Age, Wednesday, December 30, 2009 10:24 AM

Responding to two trends in the marketplace -- the fact that consumers are eating more at home and that they are exhibiting a predilection for bolder flavors -- Kraft will roll out 20 products in 2010 that help people recreate the restaurant experience at their own table, Emily Bryson York reports.

"Hot and spicy is big, so chipotle and garlic are key flavor notes, while berry-infused items remain on-trend," says John Li, director of Kraft's Culinary Center. "The increasing desire for bolder flavors is not limited to a single age group. Everyone is asking for more-adventurous taste experiences."

Kraft is also latching on to the health trend with Planter's "Nut-ritition" antioxidant and omega-3 mixes. "Now that antioxidants show up everywhere in the press and consumers are talking about what antioxidants are, it makes sense for them to get into it," says Lynn Dornblaser, director of CPG Insight at Mintel.

Read the whole story at Ad Age »