Around the Net

Hyperlocal Media On The Rise

  • The Deal, Wednesday, January 6, 2010 2:57 PM
Web sites that report news and deliver other content at the neighborhood, or "hyperlocal" level, are attracting the attention of big media and tech companies. The clearest example came in December with Google's failed attempt to acquire Yelp for a reported $550 million. Successful deals last year included MSNBC.com's acquisition of EveryBlock.com for an undisclosed amount, and AOL's purchases of Patch Media and Going.com.

Hyperlocal startups are also attracting funding as in the case of Outside.in, which pulls together neighborhood blogs and other local content, and closed a $7 million Series B round of funding last month led by existing investor Union Square Ventures, with participation from new investor Turner Broadcasting System. As part of Turner's investment, CNN.com will use Outside.in's aggregation and curation tools to power hyperlocal news across all of its sites.

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