Scottrade, the online investing firm, has launched an updated branding approach and new national ad campaign. The effort includes an updated logo and new tagline that encourages people to "Get
Invested." The campaign will utilize through online advertising and social media, building an ad presence beyond the financial/news media. Ad placements will be in both TV and print. Scottrade's new
print ads include
Travel and Leisure, Architectural Digest, Wired, Wine Spectator, and
BusinessWeek.
