Customers of L.L. Bean aren't just wearing their duck boots, they're feeling the love.
The Freeport, Maine-based retailer once again landed in the No. 1 spot in the National Retail
Federation/American Express Customers' Choice survey, followed by Overstock.com, Zappos.com and Amazon.com. (All four ranked in precisely the same order as last year's survey.)
QVC jumped into
No. 5, followed by Coldwater Creek; HSN; Lands' End, a division of Sears, and JCPenney. Nordstrom and Kohl's tied for the 10th spot.
The survey, conducted by BIGResearch, includes 8,600 shoppers,
and asks, "Thinking of all the different retail formats (store, catalog, Internet, or home shopping), which retailer delivers the best customer service?" --Sarah Mahoney
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