• TechCrunch, Friday, January 15, 2010 3:51 PM

If you're interested in the field of location-based social network and gaming services, you'd better be familiar with MyTown. Seemingly out of nowhere, the iPhone app has overtaken better known services like Foursquare and Gowalla in terms of usage. At the moment, the service has some 500,000 users -- along with roughly 31 million check-ins, and 2.1 million unique locations created -- co-founder Keith Lee tells TechCrunch.

Lee, along with his co-founders Brian Morrisroe and Sam Christiansen, apparently all have extensive experience in the gaming industry. All three did significant work for Blizzard Entertainment for a number of years, and were credited with helping to build the Diablo and World of Warcraft franchises. More recently, they formed their own company, MyTown parent Booyah, with a focus on location-based mobile gaming. Along with its founders' well-suited experience, MyTown's recent success might be due to the fact that Apple featured the app for two weeks shortly after its launch.

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