• aimClear, Monday, January 18, 2010 1:45 PM

Lauren Litwinka runs through insights on how brands can build tighter relationships with followers through tweets and searches. Litwinka reminds us that Twitter not only gave brands a way to manage their reputation, but a glimpse into the daily lives of consumers.

But some brands don't take advantage of the opportunity. Here's one example: Assuming that his 800,000-plus followers are fans, Dave Matthews follows only two, which says he just doesn't care what's going on in their lives.

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