Commentary

What Will Real-Time Marketing Require?

by Laurie Sullivan , Staff Writer @lauriesullivan, January 25, 2010

You've heard of real-time search. Well, marketers will need to get closer to real-time marketing, according to Dan Neely, CEO and founder at Networked Insights

What do marketers need to think about today before they can build the industry of the future?

They will need to understand:

Social will become as important as search.

Consumers will take friends with them as they move across the social networks they participate in.

Leverage social data across all platforms.

1 comment about "What Will Real-Time Marketing Require?".

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David Schultz from Media Logic, January 25, 2010 at 9:42 p.m.
Dan Neely is right on the money with his notion that marketers need to get closer to real-time marketing. I'll add to that the related need for real-time interaction between agencies and their clients. Along these lines, our firm, Media Logic, has recently put out a whitepaper that you might find interesting: "Conversation-Centric Marketing - Making Sense of the New Social Order." Complimentary downloads are available at www.mlinc.com. You might also be interested to learn more about our Zeitgeist & Coffee product www.mlinc.com/products/zeitgeist/, which facilitates real-time marketing as well as real-time collaboration between our client teams and our clients.
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