Carole Walker, the company's vp of integrated marketing, says that the new commercial has been vetted by a panel of 1,000 consumers. There's no kissing
whatsoever, and "nothing that the gay community would find offensive."
Instead, it will use a spot featuring octogenarians Abe Vigoda and Betty White to appeal to its 18-to-49, male target. This we gotta see -- particularly since the only details Mars will release is the tagline: "You're not you when you're hungry."
Meanwhile, Gay & Lesbian Alliance Against Defamation spokesman Richard Ferraro says, "We'll be watching all the ads to make sure gay and lesbian stereotypes are not used."