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Oscar Ads May Draw Bigger Audience, Prices Same As '09

  • Ad Age, Friday, January 29, 2010 12:10 AM
The price for a 30-second ad in ABC's Oscar telecast is running between $1.3 million and $1.5 million, according to media buyers, which tracks even with last year's prices. In 2008, the same spot was going for $1.82 million. This year, however, 10 pictures will content for best pictures, which may attract a larger audience.

Ad buyers say ABC still has commercial time available during the upcoming Oscars, but sales have improved, along with the economic outlook. The Academy Awards air Sunday, March 7. For the first time last year, the Academy of Motion Picture Arts and Sciences allowed studios to run movie ads; this year, 10 nominees will compete in the best picture category, the first time in 60 years.

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