• February 2, 2010

Mars Chocolate North America has announced the national launch of the 3 Musketeers Truffle Crisp Bar.

The bar, being promoted as "a lighter way to enjoy chocolate," features a whipped truffle "sitting on a subtle, airy crisp layer of meringue enrobed in velvety chocolate," according to the release.

Suggested retail price for a single-serve pack (two bars) is 79 cents.

The launch is being supported by a national marketing campaign with the tagline, "Rich enough to share, but you really won't want to." --Karlene Lukovitz