3 Musketeers Intros Truffle Crisp Bar

  • February 2, 2010
Mars Chocolate North America has announced the national launch of the 3 Musketeers Truffle Crisp Bar.

The bar, being promoted as "a lighter way to enjoy chocolate," features a whipped truffle "sitting on a subtle, airy crisp layer of meringue enrobed in velvety chocolate," according to the release.

Suggested retail price for a single-serve pack (two bars) is 79 cents.

The launch is being supported by a national marketing campaign with the tagline, "Rich enough to share, but you really won't want to." --Karlene Lukovitz

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