The bar, being promoted as "a lighter way to enjoy chocolate," features a whipped truffle "sitting on a subtle, airy crisp layer of meringue enrobed in velvety chocolate," according to the release.
Suggested retail price for a single-serve pack (two bars) is 79 cents.
The launch is being supported by a national marketing campaign with the tagline, "Rich enough to share, but you really won't want to." --Karlene Lukovitz