• by David Goetzl  @dgoetzl, February 8, 2010

CBS ran slightly more ads than NBC did a year ago in the high-rated Super Bowl, setting an all-time record. The network aired nearly 39-and-a-half minutes of ads -- which was about 90 seconds more than what came in 2009.

There were 66 ads run by 41 different marketers (excluding NFL "house" ads), according to Kantar Media.

In addition, CBS was able to squeeze in about eight-and-a-half minutes of promos -- also about 90 seconds more than 2009. That included four-and-a-half minutes straight after the half-time show, for shows such as "CSI: Miami," but also parent-company properties, such as CBS Films and TV.com, according to a Kantar log.

The record-setting ads/promos came even as the game itself -- and total telecast -- each lasted 30 minutes less than in 2009, according to a report by industry researcher Steve Sternberg.

The NFL has limits on how many ads a network can run.

Multiple analyses were issued Monday about which ads were the most popular. Sternberg used votes cast via Twitter and Facebook, and found that a Snickers spot with Betty White topped the charts, while one for Google about finding love in Paris was second.

A TiVo rundown -- using second-by-second data, looking at the most "engaging" -- found a Doritos ad No. 1, followed by the Snickers spot.

Once again, Anheuser-Busch -- which pushed Bud Light via four first-half ads -- had more spots than anyone else in the game, with nine. Hyundai was next with four ads at two minutes total, including one that lasted 60 seconds.

There were a couple of surprise advertisers, including Google -- which ran a spot it has been using online -- and Skechers, which aired the same spot in both halfs with Joe Montana doing the voiceover.

The much-hyped spot with college star Tim Tebow and his mother -- said to carry a pro-life message in the run-up to the game -- may have cost a top rate, since it was the third ad to air after kick-off.

There were six auto brands advertised. General Motors once again took a pass, but it did have the second spot during the post-game show, according to Kantar.