Adult Swim To Fans: 'Have It Your Way'

Adult Swim/BK

Adult Swim is launching a promotion where fans have a say in what they watch -- a stunt that dovetails with Burger King's "Have It Your Way" tagline.

The "Big Uber Network Sampling" promotion allows viewers to watch eight full pilots online and vote for their favorites -- one of which will ultimately air.

A face-off will take place each week -- through March 8 -- with viewers able to view two full pilots and vote between the two on a Burger King-branded micro-site.

At the end, the one with the most votes will be scheduled to air the week of March 22. The pilot will remain a candidate to become a series on the Turner network, as will the other seven.

The promotion will run in conjunction with another round of the Burger King "Have It Your Way" sweepstakes, which allows a winner to program an entire night on Adult Swim.

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That launches April 26 with on-air promos and AdultSwim.com directing people to call a toll-free number to enter. Two finalists will then offer up a proposed lineup.

Beginning May 31, viewers can vote between the two online or by texting. And during the week of July 5, the winning lineup will hit the air.

"We continue to build on our creative and long-term marketing alliance with the Burger King brand, providing Adult Swim viewers the opportunity to take over their favorite network," stated John O'Hara, executive vice president and general sales manager of Adult Swim and Cartoon Network ad sales and marketing.

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