• TechCrunch, Monday, February 22, 2010 3:44 PM

All in an effort to distinguish itself from Facebook, MySpace has come up with new product strategy under the slogan "Discover and be Discovered." "This will be their differentiating factor from Facebook, execs told employees at an all hands meeting last Thursday," sources tell TechCrunch. The strategic shift comes on the heels of CEO Owen Van Natta's removal, and the subsequent promotions of Mikes Jones and Jason Hirschhorn to co-presidents.

According to sources, parent company News Corp's Digital Chief Jon Miller said Van Natta "wasn't moving fast enough and that there was too much conflict among the executive team." Meanwhile, MySpace's new mission in life is to "hit users over the head with new stuff," according to TechCrunch. "New people they should be meeting. Movie trailers they should watch. Games they may want to play ... music they should listen to, articles they should read, etc."

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