Searching For Steve The Stoned Unicorn

Bill Tancer examined the segments of people who searched on "Denny's" for this year's commercial versus last year's. Double the amount of people searched last year. And it was the same offer: A free grand slam breakfast.

But this year college consumers indexed much higher. "One of my favorite commercials is Steve the Stoned Unicorn for Denny's," says Tancer, which premiered in between the Super Bowls, and really brought that college audience to Denny's.

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