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R.I.P. 'Rickrolling'

  • PC World, Wednesday, February 24, 2010 2:01 PM

Marking the end of an era, YouTube has gone and removed the original "Rickrolling" video from its site due to a terms-of-use violation. Though it likely won't be difficult to find Rick Astley belting out "Never Gonna Give You Up" online in the future, the original -- which racked up more than 30 million views -- is no more.

"Rickrolling" started in early 2007 on the 4chan imageboard, and would later achieve national notoriety. The use of "Never Gonna Give You Up" apparently stemmed from a 4chan prank called "duckrolling," in which people were sent to an image of a duck on wheels. PC World cites a SurveyUSA estimate that at least 18 million Americans have been "Rickrolled" in recent years. Good times.

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