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Long-time Madison Avenue
research and TV programming analyst Steve Sternberg has launched The Sternberg Report, a blog about TV, video, sports and pop culture, that is part of
The Starry Eye Network, a network of lifestyle blogs that also includes History As You Experienced It, a blog written by another former Madison Avenue media researcher, Rob
Frydlewicz. Sternberg previously headed research for Interpublic’s Magna unit. Frydlewicz most recently was a top researcher with Interpublic’s Universal McCann unit.