"ECommerce solution providers advertise optimised platforms and Clients demand search engine friendly sites; do both mean the same thing? Rarely." That's how James Gurd begins his piece on 20 elements
companies should include in any RFT when considering a new eCommerce platform. And while the checklist doesn't "bespoke areas of Web site optimization," he writes, it
will provide a starting
point to discuss SEO requirements.
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