Whole Foods Market plans to spend the next two months plugging Australian wines in its stores, some with such tantalizing brand names as Innocent Bystander, Shoofly and Big Woop.
The
promotion also includes a contest, in partnership with Tourism Australia and Wine Australia, to win a trip Down Under. And the Austin, Tex.-based chain's Facebook and Twitter pages will run Aussie
wine quizzes, with the chance to win My Grill, a cookbook by Pete Evans, one of the country's celebrity chefs.--Sarah Mahoney