Starbucks 'Journey Cards' Encourage Multiple Buys

  • March 10, 2010
Starbucks is encouraging customers to try new coffee flavors each week by introducing "Journey Cards" this week.

This spring, the chain will offer a different "bold-brewed" coffee each week. Customers who try out new coffees in each of the eight weeks of the promotion, and collect a sticker for each new variety they try, will receive a free pound of their favorite coffee. --Karlene Lukovitz

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