Publicis Seattle named Roger Baxter as executive vice president, Chief Strategy Officer. Prior to joining the agency, Baxter was managing partner of the Hall & Partners. During this period, he served
as strategy leader for H&P clients JetBlue, Marriott, (RED), and Travelers. Baxter also developed the company's Asia-Pacific expansion strategy and assisted Omnicom's acquisition of local partners.
Baxter has worked at Fallon, The Richards Group and BBDO. He is the first brand planner invited to join the board of The Art Directors Club.
