• by John Capone , March 18, 2010

Tommy Means from Mekanism took the audience at OMMA Global though a brief history of augmented reality that included the first-ever on-screen erection at an OMMA show â€" a dramatic first.

The rest of the history went a little something like this:

Starting with the '60s

Through the '80s

Before getting into the modern version we're all familiar with featuring web cams and smartphones, and presenting the campaign the shop did for Doritos with Goodby, Silverstein in which the likes of Big Boi and Blink 182 appeared to pop out of chip bags.