Laura Lang has been named CEO of RazorfishDigitasDenuo Group, a new unit overseeing the operations of the digital ad agencies within parent Publicis Groupe. Lang's new title was unveiled last week
during a keynote she gave at the OMMA Global conference in San Francisco.
Details of the new organization were not disclosed, and Publicis executives said they would be revealed soon, but it
appears that Bob Lord, who was named Global CEO of Razorfish last year when Microsoft announced its sale to Publicis in a deal valued at $530 million in cash and stock, has the No. 2 role in the new
group, which also encompasses Denuo.
Rishad Tobaccowala, who has been CEO of Denuo, has taken on a broader role as chief strategy officer of Publicis Groupe.