Calvin Klein, 'GQ' Ink Augmented Reality Deal

  • March 22, 2010
Calvin Klein Underwear has struck a deal with Conde Nast's GQ magazine to run "augmented reality" print ads in 12 international editions, including the U.S., China, Korea, Australia, Mexico, Taiwan and India.

When used in conjunction with consumers' webcams, the print ads will give visitors to the brand's microsite,, a chance to view for short films.--Aaron Baar

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