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When Less Means More In PPC Ads

Advertisers have lots to say to potential customers, but Jeremy Hull suggests not cramming everything into one paid search ad. Hull provides advice on writing paid search ads, from keeping it simple to knowing the audience and speaking their language.

Hull reminds us that Ernest Hemingway, author and journalist, once wrote a story using just six words, and is said to have called it his best work. The story: "For sale: baby shoes, never worn."

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