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Backing Up What Google Crawls With Data

Just because Google's bots crawl a Web page, it doesn't mean that page got indexed. So Tom Critchlow provides a nontechnical step-by-step guide to help you understand what pages Google crawls on your site and how to compare that to the pages getting traffic.

He notes that site reviews are a good way to spot search pages being crawled, and demonstrates how to back up the claim with the data to show the client.

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