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Clear Channel Wins National Starbucks Campaign

Clear Channel Radio has won the ad contract with Starbucks Coffee Co. to promote the coffee chain's new Coffee Journey marketing campaign. Starbucks is advertising its new line of "bold" coffee flavors along with special pricing. Clear Channel Radio is airing the campaign on select radio stations throughout the country. Clear Channel rdio personalities nationwide are also participating. Financial terms of the advertising contract were not disclosed.

The spots feature Starbucks Global Coffee Educator Jason Simpson in a series of special on-air interviews. In the commercials, he will tout a different flavor. Customers who buy each featured brewed coffee will get a free pound of whole bean coffee at the end of the eight-week campaign. Katz Marketing Solutions developed the campaign along with Clear Channel's Creative Services Group.



Read the whole story at San Antonio Business Journal »

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